Friday, October 9, 2009

Auto Classifieds

Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.

Let me just give you a few quick pros and cons that should jog a decision.

The Advantages of Online Auto Classifieds

* wide coverage
* nice pictures possible
* more space for description
* usually can be found from a search engine
* run it till you sell more common

Disadvantages:

* search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
* depends on traffic of site as too whether your ad is seen
* lower trust from internet based advertising
* Misses non-internet people

The Advantages of Offline Auto Classifieds

* higher trust factor
* picks up online and offline buyers
* no computer knowledge or site technology to interfere with the buying process

Disadvantages

* pictures expensive
* less room for description
* may miss 'online only' buyers.

You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.

So from this statistic, the solution would seem to be - spread your message across both mediums.

Well that's it for now.
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1 comment:

  1. It’s refreshing to read a good quality article for a change. You’ve made many interesting points and I agree. This has made me think and for that I thank you.
    Sell car online

    ReplyDelete